Once it can do that, knows that it has you.
Finding your aha moment how to#
So not only does twitter need to communicate to you how to use the service and get you to that core value proposition in seconds of you signing up, it also has another focus – getting you to visit at least 7 times. And we decided this was enough initially to be “really using it”, though of course I think Twitter gets even better when people use Twitter every day or more.” “At Twitter, we found that if you visited Twitter at least 7 times in a month, then it was likely you were going to be visiting Twitter in the next month, and the next month, and the next month. Josh Elman, who worked at Twitter provided this insight on the “ only metric that matters“: As you follow more people and see what they are saying, and start following brands, celebrities it builds more density in the network to tie you in.
Finding your aha moment update#
I was like I get it – you can post a public status update and anyone can respond. The AHA moment for me, was when a friend I was following posted a public tweet, and I responded to my friend immediately. It wasn’t until 6 months later, I signed in again but I still didn’t have anyone to talk to.
I signed up and tried it out in mid-2007, but I didn’t get it. When they on-board new users, its actually quite difficult to figure out what it does. The biggest issue I see is around experiencing that “AHA” moment. They’ve been able to get 1 billion people to sign-up but only 25% are active. I’ve been reading about Twitter having issues with retaining users. I also like this image summary by Brian Balfour which summarises it nicely in “ product vs marketing vs growth“. Hat tip to my buddy Jason Allan for finding this video and his post on product is the key to growth hacking. When they have this minimum number of connections they will be an active user and it will tie them into the platform. When this happens, the user can experience the magic of Facebook. This is the definition of growth.įor Facebook, the AHA moment is getting a user to 7 friends in 10 days. This is the “AHA” moment and it needs to happen in seconds.ģ) Get the largest % of our target market to experience core product value as quickly as possible. In essence, these are the 3 things a startup must do:Ģ) Get users to experience core product value as soon as possible. Its a no-holds barred look at growth and product.
Its easily the best talk I’ve seen about startups. He was the former VP of Growth at Facebook, and now is the founder of Social+Capital, a VC firm. Its Chamath Palihapitiya on “How facebook got on the path to 1 billion users”. Its actually the third time I’ve watched it.
0 kommentar(er)
